SALES & MARKETING PROS • ENTREPRENEURS
Imagine.
Imagine uncovering a hidden communications blueprint, rooted in neuroscience and proven for over a decade to produce more clicks, customers, and closes than you ever thought possible.
Imagine it’s a surprisingly simple guide to reliably activate the emotional brain, the real engine behind every decision we make – including every purchase.
While the rank-and-file focus on facts and features, top performers harness a certain power to prompt these emotional brain connections and steer decisions effortlessly.
It's the power to persuade.
Imagine that.
"It's no exaggeration to say that the 7 Triggers system was instrumental in helping to make Humira the largest selling and most profitable prescription drug in the world."
JIM SMITH, FMR NATIONAL SALES DIRECTOR
ABBVIE PHARMACEUTICALS
If getting attention, support, agreements, funding, or buying is mission-critical for your success, don't pass up this opportunity for a game-changing, proven system to fuel your persuasive power.
Oh, and it's free to start.
FastTrack Your Power to Persuade for more Clicks, Customers, and Closes
SELF-PACED | SELF-SERVE | OPTIONAL COACHING
Video courseware, templates & tools, plus new AI software to make it easy and fast to captivate and close.
Based on the original breakthrough book, plus over 10 years in-the-field training.
for
LEADERS & ENTREPRENEURS
Persuasive power means irresistible engagement for every aspect of your business.
Get support, cooperation, and funding faster than ever before.
Make every pitch & presentation totally captivating.
Diagnose every medium & message for persuasive power.
Identify the values that motivate others even more than money.
for
SALESPEOPLE
Raise the frequency of your interpersonal dynamic to manifest profitable results for all.
Learn in the first few minutes what will make any prospect buy.
Multiply your hit ratio with one simple addition to your close.
Create meaningful connections that customers remember.
Shift your professional profile from seller to preferred advisor
Break access logjams
Get more customer time
Revive static accounts
for
MARKETING PROS
Evolve from information provider to customer engagement shaman.
Don't just prompt interest – build desire.
Don't just engage – engage to convert.
Offer opportunities that feel irresistible.
Get to optimal messaging faster.
Reduce campign tial-and-error.
Never again miss a persuasive opportunity.
Graduate from clever copy to meaningful messages.
Add persuasion strategy to marketing plans & platforms.
“Outstanding! After years of persuading with reason and logic, the 7 Triggers showed us a much better, easier way to get results. Every meeting is now planned around the 7 Triggers. This works!”
THOMAS HILL, MORGAN STANLEY
COMING THIS SUMMER...
Every PERSUASIVE AF member gets exclusive, free preview access to the new Persuasionizer AI app, currently in the final stages of development. This software is a true GAME CHANGER: It instantly converts the entire 7 Triggers "development" step (i.e. applying the methodology to your own communications) to a single click. 😲
NEW SOFTWARE
PERSUASIONIZER AI
Automagically triggerize your customer communications.
1. Upload sales and marketing collateral, customer profiles, or call recordings.
2. Download fully "triggerized" meeting plans, selling scripts, customer analysis, and call coaching.
3. Win business, rejoice, relax.
Join now and get a FREE 3-month subscription at launch!
“I was already the top producer on my 45-person sales team. Within a year after taking the course, I had more than doubled my closing rate and commissions. I owe it all to 7 Triggers.”
RICKY HASAN, BESTPASS
Amplify Persuasive Power Across Multiple Business Practices with One Simple Method
Lynn Howland
Amgen Pharmaceuticals
“The 7 Triggers has been a game-changer for us in both marketing and sales. It has been part of every new product and market rollout because it gets us to optimal messaging fast.”
Mike Iandolo
Cisco Systems
“7 Triggers has helped our businesses run more efficiently. By better encouraging willing compliance, the system helps our leadership get things done more quickly, more easily, and with better results.”
Chris Ryan
Business Insider
“When you're in a competitive category you need an edge. That's what 7 Triggers has done for us, and the results are indisputable. We build better relationships faster and consistently get more spend share.”
Dobin Buck
GetUWired
“I’ve consumed so many books and courses on sales and persuasion that you might call me something of an expert on the available content. 7 Triggers is the essential. It’s our go-to system, mandatory for my team.”
Ernie Weeks
Utica National
"The 7 Triggers helped us sell our biggest account ever. Within weeks after putting its techniques to use, we secured the largest single account transaction in the company’s 100 year history."
Jessica Kleiman
Peloton Interactive
“Often with training programs, you have to work so hard to actually apply the information in the real world. 7 Triggers does a great job of turning complex concepts into easy-to-understand messages.”
“Russell has raised the bar with the online course. Bravo!”
“Efficient and effective way to enhance your skill set, it also allows you to customize each interaction. Russell has raised the bar with the online course, downloadable tool kit, and the app which removes any obstacle to implementing the 7 Triggers. Thank you and Bravo!"
– Brian Herringhaus, National Account Director, Abbvie Pharmaceuticals
“ Sales in our category were a challenge due to an extremely limited market, so I hired the best, most seasoned salespeople I could find. But after picking off the low-hanging fruit, we hit a wall. Sales flat-lined. Adopting the 7 Triggers program changed everything. Within just months we reported an astounding 34% increase, which ultimately led to an $800 million acquisition”
MARY PATTERSON, RAPTOR PHARMACEUTICALS
More Meaningful and Profitable Connections
PROGRAM AUTHORS AND ARCHITECTS
There has always been an elusive "X factor" that separates decent communicators from those who consistently achieve extraordinary results in leadership, marketing, and sales. These exceptional performers connect faster, captivate attention, and engage others in ways that almost seem magical. My father, Russ Granger, a seasoned sales trainer whose programs topped charts across various industries worldwide, was captivated by this phenomenon. He saw that despite equal training and opportunities, some just excelled beyond measure. What was their secret?
Driven by this curiosity, Dad delved deep into the mechanics of communication and persuasion. His journey led him to uncover a series of emotional triggers—simple yet potent elements rooted in neuroscience. This discovery formed the backbone of his seminal work, The 7 Triggers to Yes, a book that outlined a clear, actionable formula for tapping into the very core of persuasive communication. It wasn’t just another sales strategy; it was a revelation that illuminated how top performers foster more meaningful and profitable connections.
Carrying forward this legacy, I am committed to not only preserving but also expanding on his groundbreaking work. Today, we have enhanced the 7 Triggers methodology with modern insights, integrating over a decade of real-world applications and adapting it to the evolving market landscape. From interactive courses to cutting-edge AI tools, we continue to refine our offerings to empower professionals across the globe. As we adapt these powerful strategies for today's challenges, I am driven by the same passion that inspired my father—to unlock the extraordinary potential in every individual and organization, helping them surpass the usual limits and achieve remarkable success.
IT'S SCIENCE. BUT IT WORKS LIKE MAGIC.
It's time to put more yes in your life!
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