I have not blogged here in some months, but it’s been a very busy time for 7 Triggers, and we are getting ready to share some very exciting developments. New products, new web sites, new partners, and new opportunities are just around the corner for business professionals seeking to gain commitments, forge agreements, and close sales faster and more often.

Please be sure to register for this site in order to receive a one-time email announcement (coming soon!) on how to get a free e-book and sign up for the YesMaker early adopter program.

photo credit: joiseyshowaa

Can today’s big three auto execs Wagoner, Mullaly and Nardelli match the persuasion skills of Lee Iacocca?  Will GM, Ford and Chrysler survive?

In 1979, against staggering odds,  Iacocca personally applied his infectious brand of persuasion and secured a congressional loan of 3.5 billion dollars to keep Chrysler afloat. With the odds stacked high against him, Iacocca persuaded 241 house members to vote Yes, with only 124 nays.  In the Senate, he persuaded 43 yes votes against 34 no’s. (more…)

A front page article in Saturday’s Washington Post starts very simply: “Paulson’s Powers of Persuasion Persuasion Tested.” As Secretary of the Treasury, a former executive at Goldman Sachs, Henry M Paulson Jr. has the credibility, the power, the authority to trigger the requisite emotional response from congress to his request for a $700 billion bailout package. Or does he?

Since credibility and authority are excellent emotional triggers, where did Paulson go wrong? Well, he blew his credibility. How? Two weeks ago he told congressional lawmakers he had no intention of bailing out Freddy Mac and Fannie Mae. A week later he did what he said he would not do. Credibility lost – Authority trigger questionable. The financial bailout delayed.

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Here’s a quick, easy way to learn a bit more about how The 7 Triggers to YES can increase your business and personal success. Tune in to Small Business Trends Radio at 1:30 Eastern time Tuesday 9-16-08 for an interview with Russell Granger, Author of the McGraw-Hill Book, The 7 Triggers to Yes.

http://www.blogtalkradio.com/smallbiztrends

photo credit: Duchamp

Several large surveys show that most people believe a logical discussion, with good data and the right logical supporting facts, is the best way to persuade. Often, they break the persuasion process down to three main steps:

1. Present your proposition clearly, with conviction.
2. Present your supporting data, with the right facts, logic and information.
3. Structure your "deals" and move on to closure.

But according to Dr. Jay Conger, Director of the Leadership Institute at the University of Southern California Business School, "Following this process is one surefire way to fail at persuasion."

Why?

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This recent report from 60 Minutes emphasizes just how significantly the workplace management paradigm is shifting, and how the old methods and expectations are useless with young people whose primary motivation is what’s in it for them. Never thought you’d have to persuade your employees to work? Think again.

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Reader response to The 7 Triggers to Yes is generating an amazing variety of applications for specific businesses. It seems that everyone who understands the Triggers finds ways to apply them to their own industry and specific job. Example: I got a call from the president of the Wyoming Trial Lawyers Association. He said that on a flight home from a trial in Florida he read the book and "the words and concepts literally jumped off the pages." He and a group of top trial attorneys are now customizing The 7 Triggers to Yes for trial lawyers.

A minister created an application of the 7 Triggers to Yes for the clergy – you can’t get a wider spread of application than trial lawyers to the clergy! We are working on many vertical market applications input from those who want to partner with us to create additional vertical market applications.

Here’s another: an article about the 7 Triggers in this month’s issue of Furniture World Magazine.

photo credit: ckaroli