Why is persuasion the world’s most researched skill? That’s easy—as history shows, it’s the world’s most important skill!

Take a trip back to the Fifth Century B.C., when Athenians were experimenting with a new form of government. The Athenians quickly discovered that to succeed in a democracy, they had to be persuasive. Leaders used persuasion (then called rhetoric) to gain agreement and win support. Everyday citizens used persuasion before a new legal body—the jury.

Recognizing its importance, Athenian scholars, including Plato and Aristotle, began to study the powerful process of persuasion. Circa 435 B.C., they defined three elements of the process of persuasion: Logos, the appeal to logic, reason, and facts; Pathos, the appeal to emotions; and Ethos, the appeal of the speaker’s character and credibility. These scholars found that one or more of these appeals characterize any instance of persuasion.

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Want outstanding success in business and in life?  You’ll achieve your goals when you can influence others to agree with you and act on your requests.  Any requests. Successful people get things done with and through others.  They get decisions and results with one skill:  the power of persuasion.  Persuaders rule.  They always have, they always will.  They have enormous power. They accomplish their wildest dreams for wealth, power and influence.  Your challenge:  Become a great persuader.

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You can have anything you want, yes, anything! All you have to do is to persuade someone to decide to do what you want. The most successful people in the world are those who can get things done with and through others. By applying new scientific breakthroughs, it’s now quick and easy to get “Yes!” decisions and actions.

Before persuading others to say “Yes!” let’s take a quick look at our own decision process. Only when we understand how the brain makes decisions can we successfully influence others’ decisions

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Reader response to The 7 Triggers to Yes is generating an amazing variety of applications for specific businesses. It seems that everyone who understands the Triggers finds ways to apply them to their own industry and specific job. Example: I got a call from the president of the Wyoming Trial Lawyers Association. He said that on a flight home from a trial in Florida he read the book and "the words and concepts literally jumped off the pages." He and a group of top trial attorneys are now customizing The 7 Triggers to Yes for trial lawyers.

A minister created an application of the 7 Triggers to Yes for the clergy – you can’t get a wider spread of application than trial lawyers to the clergy! We are working on many vertical market applications input from those who want to partner with us to create additional vertical market applications.

Here’s another: an article about the 7 Triggers in this month’s issue of Furniture World Magazine.

photo credit: ckaroli