The 7 Triggers to YES for Insurance Agents:

Accelerated Learning System

Delivery via highly compatible, bandwidth friendly PDF documents through company intranet, email, or CD-ROM.

“Excellent! Great insight on sales-I liked the array of tools, the different techniques. Time well spent! The triggers will give me better closing ratios and more success.”

Corey Redman
HMS Insurance Associates

Insurance agent success is fully dependent on persuading clients and prospects to buy insurance products. Agents must persuade clients and prospects to meet with them, to provide quote information, and to persuade that final YES! And let’s not forget selling the underwriter!

The 7 Triggers to YES for Insurance Agents: Accelerated Learning System is an intense, accelerated training program that can be competed quickly and easily at your convenience. It is a dynamic combination of the original highly acclaimed PRISMS for Agents workshops and the fascinating new 7 Triggers to Yes for Agents program. Created by insurance professionals for insurance professionals, it is not a cosmetic “customization”.

By activating the client’s own internal buying triggers, you help avoid the price driven sale.

With a corporate license you can put the entire learning system on your server, make it available to your reps any time any place.  The cost is a small fraction of the PRISMS for Agents program, endorsed by The Institutes for CPCU, The Big I, the PIA and other worldwide insurance organizations.  In addition to documented results, you save on training time, time off the job, training travel, lodging and meal expense, The ROI is huge.

Once licensed, you deliver the system via highly compatible, bandwidth friendly PDF documents. Delivery can be accomplished by your company intranet, email, or you can burn to CD-ROM. It’s up to you!

Management can evaluate agent’s learning system progress and results by reviewing the real world interactive CPO (Current Persuasion Opportunity) form integral to the learning system.

The Complete System includes the following:

Module 1: Introduction: Persuading insurance clients and prospects produces profit and growth. Select your Current Persuasion Opportunity.

Module 2: The Awesome Power of Persuasion: The world’s greatest power is now yours – persuaders – and knowledgeable insurance reps – rule! Here’s how.

Module 3: The Friendship Trigger: Activates trust and agreement through bonding.

Module 4: The Authority Trigger: Creates a perception of expertise that activates acceptance.

Module 5: The Consistency Trigger: Motivates consistency with past actions.

Module 6: The Reciprocity Trigger: Taps into the rationale that when you give, you get something back.

Module 7: The Contrast Trigger: Makes your request better than other available options.

Module 8: The Reason Why Trigger: Poses reasons that activate an automatic “Yes.”

Module 9: The Hope Trigger: Instills positive expectations that deliver agreement.

Module 10: Persuasion Targets: You can reach insurance sales goals only when you determine precisely WHAT you want.

Module 11: Marketing & Prospecting: Unique insurance marketing systems to attract new clients.

Module 12: Persuasive Communication: Be a true communicator – it’s not what the sender intends – it’s what the receiver understands.

Module 13: Value Profiling: Learn what your insurance client really wants and values – then deliver.

Module 14: Persuasive Presentations: How to master any interaction – with clients, prospects, underwriters, then plan, execute, get the Yes decision.

Module 15: Resolving Resistance: Don’t take the bait – learn the 4 step process to resolve any objection.

Module 16: Closure: How to activate emotion based triggers to avoid the price based sale, and easily, quickly close.

Module 17: Wrap: Become a motivating force to achieve your highest policy count, premium, and commission goals.

INTERACTIVE FORM - 7 Triggers Presentation Outline: Serves as a management tool to assess progress for the course. It will later be used to prepare for any/all client and prospect calls. It is a savable form, can be prepared for each client, recalled for each client contact, now and in the future.

Russ Granger’s highly acclaimed McGraw-Hill book, The 7 Triggers to YES forms the basis for this cutting edge sales program.  Combined with PRISMS for Agents, this accelerated learning system will help agents, brokers and producers reach their most ambitious premium, commission and sales goals.

These scientific breakthroughs precipitated the recent inclusion of persuasion training in virtually every graduate business school and MBA curriculum. The 7 Triggers to YES is now being taught in University MBA leadership programs For the first time, these skills are available to you.

The 7 Triggers to YES for Agents is not the same old concepts revisited.  This is excellent- truly cutting edge!”

Sharon Denzler, Corporate
University Training Manager
All Risks Insurance Company

For more information on purchase and delivery options, please contact us:
ProEd Corporation
114 N. Washington Street
Suite 2
Easton, MD 21601
voice: 410-819-0303
fax: 410-770-8745

For individual purchases, please visit The 7 Triggers Store.