The 7 Triggers to YES for Insurance Marketing Reps:

Accelerated Learning System

Delivery via highly compatible, bandwidth friendly PDF documents through company intranet, email, or CD-ROM.

“The 7 Triggers present new information and a new approach – certainly a big change from the sales training we’ve had in the past.”

Matt Dougherty
Grange Insurance Group

Insurance company results are fully dependent on marketing reps persuading agents to agree to and act on the right decisions.

Reps must persuade agents to achieve business plans, to agree to the right mix of business, to give the company the growth and the quality of premium you need.

The 7 Triggers to YES for Insurance Marketing Reps: Accelerated Learning System is an intense, accelerated training program that can be competed easily and at your convenience. This is a dynamic combination of the original highly acclaimed PRISMS: Marketing to Agencies workshops and the fascinating new 7 Triggers to Yes for Marketing Reps programs. It is created by insurance professionals for insurance professionals.

The system is delivered via downloadable PDF documents and includes a highly interactive Triggers Presentation Outline form that can be saved, printed and later modified for future presentations.

Once licensed, you deliver the system via highly compatible, bandwidth friendly PDF documents. Delivery can be accomplished by your company intranet, email, or you can burn to CD-ROM. It’s up to you!

The Complete System includes the following:

Module 1: Introduction: Persuading insurance agents and prospects produces profit and growth. Select your Current Persuasion Opportunity.

Module 2: The Awesome Power of Persuasion: The world’s greatest power is now yours – persuaders – and knowledgeable marketing reps – rule! Here’s how.

Module 3: The Friendship Trigger: Activates trust and agreement through bonding.

Module 4: The Authority Trigger: Creates a perception of expertise that activates acceptance.

Module 5: The Consistency Trigger: Motivates consistency with past actions.

Module 6: The Reciprocity Trigger: Taps into the rationale that when you give, you get something back.

Module 7: The Contrast Trigger: Makes your request better than other available options.

Module 8: The Reason Why Trigger: Poses reasons that activate an automatic “Yes.”

Module 9: The Hope Trigger: Instills positive expectations that deliver agreement.

Module 10: Agency Appointments: Solid territory growth requires good new agency appointments. Here’s how.

Module 11: Agency Gradation: Are you leveraging time wisely, effectively?  Here’s a system to numerically quantify where you best leverage your agency contact time.

Module 12: Persuasion Targets: You can reach agency sales goals only when you determine precisely WHAT you want your agents to accomplish.

Module 13: Persuasive Communication: Be a true communicator – it’s not what the sender intends – it’s what the agent understands.

Module 14: Value Profiling: Learn what your agent really wants and values – then deliver.

Module 15: Persuasive Presentations: How to master any interaction – with agents, producers, CSR’s, and underwriters. Then plan, execute, get the Yes decision.

Module 16: Resolving Resistance: Don’t take the bait – learn the 4 step process to resolve any  agent’s objection.

Module 17: Closure: How to activate emotion based triggers to avoid the price based sale, and easily, quickly get agreement on your proposal.

Module 18: Wrap: Become a motivating force to achieve your highest policy count, premium, and agency goals.

INTERACTIVE FORM - 7 Triggers Presentation Outline: Serves as a management tool to assess progress for the course. It will later be used to prepare for any/all client and prospect calls. It is a savable form, can be prepared for each client, recalled for each client contact, now and in the future.

The brand new, scientifically documented persuasion information in The 7 Triggers to YES, based on Russ Granger’s highly acclaimed McGraw-Hill book will help Marketing Reps and the company achieve critical goals for underwriting success, premium growth, and profit.

These scientific breakthroughs precipitated the recent inclusion of persuasion training in virtually every graduate business school and MBA curriculum. For the first time, these skills are now available to you.

“The 7 Triggers to YES will be very useful in my work as a training manager. This is very real world, it will enable us to accomplish more with less effort.”

Irene Sewer
Training and Research Manager
Grange Insurance Group

For more information on purchase and delivery options, please contact us:
ProEd Corporation
114 N. Washington Street
Suite 2
Easton, MD 21601
voice: 410-819-0303
fax: 410-770-8745

For individual purchases, please visit The 7 Triggers Store