For Immediate Release
Press Contact: Eric Trenkamp
212-904-4610
eric_trenkamp@mcgraw-hill.com

THE 7 TRIGGERS TO YES
The New Science Behind Influencing People’s Decisions
by Russell H. Granger

How do you easily, quickly get people to do what you want? Success, in business, in

life requires getting YES decisions and actions

from others. And we’ve been going about that wrong for 2500 years. One new blockbuster scientific discovery will help you get the decisions and actions you want.

Everybody knows the best way to persuade people is to use good logic and reason right? Wrong! The exciting discovery distilled from cutting edge live brain imaging is spellbinding, yet deceptively simple. The documented summary from this new science is fascinating:

“We are not thinking machines, we are feeling machines that think.”

We can effectively influence other’s decisions only when we understand how the brain makes those decisions. For the first time, we understand. By seeing live, in real time, the brain’s oxygen, blood and neuron flows, science now documents that specific brain elements respond easier, more quickly to emotional input than to facts, logic and cognitive thinking. Instead of using facts and logic, you should be tapping into the brain’s emotional triggers to persuade easy, quick decisions.

Using the new technology, Granger gives the reader a fascinating, readily understandable and workable process to facilitate the decisions and actions we seek. For the first time Granger brings this cutting edge knowledge to the public in THE 7 TRIGGERS TO YES (McGraw-Hill/ Jan. 2008/ ISBN: 9780071544375/ $24.95)

“Using the latest technological data, Granger gives the complex art of persuasion the ease of paint-by-numbers clarity and a process for success.”

Leslie Schweitzer Miller, M.D.
New York University School of Medicine
New York University Psychoanalytic Institute

“The seven triggers will help people get things done more quickly, more easily, and with better results.”

Michael J. Iandolo
President and General Manager
Lucent Technologies Mobility Solutions

Our brains have developed a very efficient internal decision navigation system triggered by emotional, not cognitive input. In this book, we learn how to easily, effectively activate other’s triggers for YES decisions and actions.

Granger leads the reader through detailed explanations of what the 7 key triggers are, how they work, when to apply them and their best use in any business or personal situation. THE 7 TRIGGERS TO YES is essential reading for any business person – leaders, managers, sales reps – everyone whose job is to get the other person to say “Yes.”

THE 7 TRIGGERS TO YES by Russell H. Granger
Pub Date: Jan 2008 ISBN: 9780071544375 McGraw-Hill /$24.95

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ABOUT THE AUTHOR

Russell H. Granger is the founder of ProEd, an international training and consulting company that specializes in management, sales, service and personal productivity courses for growth oriented organizations in a wide variety of industries. Since 1981 ProEd has created peak professional performance for businesses around the world with multimedia workshops and self-paced programs that produce documented, on the job, measurable results.

Russ is a trainer, management consultant, speaker, and author with more than 30 years experience in executive management for public and private companies. His worldwide training and consulting clients form a Who’s Who of Fortune 500 clients, plus hundreds of entrepreneurial companies. Additionally, Russ has created research and training partnerships with AT&T’s University of Sales Excellence, Prudential, Citigroup, among others.

Russ has spent decades using his degree in psychology to research and teach the art and science of persuasion and motivation. He is in constant demand as a speaker and motivator for executives, managers and salespeople, and has brought his dynamic brand of training to companies throughout the United States and Europe, as well as to Australia, New Zealand, Singapore, Hong Kong and most recently India.

Russ has two grown children and lives with his wife Janet on Maryland’s Eastern Shore.

TESTIMONIALS

For over 25 years companies around the world have profited from Granger’s Books and workshops

But don’t take our word for it…

Here are comments about THE 7 TRIGGERS TO YES

“By applying the principles and system Granger provides, businesses and organizations can run more effectively and more efficiently. With willing compliance, the seven triggers will help people get things done more quickly, more easily and with better results.”

Michael J. Iandolo
President and General Manager
Lucent Technologies Mobility Solutions

“Recent advances in brain imaging research provide a much clearer picture of what actually motivates an individual’s actions. Granger has transformed this research into a readily understandable and workable program that enables the reader to apply that information to his or her chosen career and produce desired results when interacting with others. Regardless of your organizational role or position, when you need to persuade, The 7 Triggers to YES shows you how in a new and highly effective way.”

Robert H. Miller
Former President and CEO
Charles of the Ritz Group, Ltd.

“Bravo! I couldn’t put it down. As a technically trained MBA, I made business presentations for years using logic, reason and a wealth of data. I now see there is a more effective and much more efficient way to persuade and influence others. I’m giving a copy to my architect son, who like all of us, needs to persuade successfully.”

Josiah Stevenson
Former Director of Development
Dartmouth University

“A fascinating window into how we really influence other’s decisions and behaviors. Armed with this new scientific knowledge anyone can become a more effective leader and manager by efficiently producing results through others.”

Donald F. Donahue, President
National Securities Clearing Corporation
The Depository Trust Corporation

“As one of many professionals whose work depends on the basic psychological principles outlined by Freud, I see daily proof that personal reactions, decisions, and perceptions are driven by emotions, which become rationalized after the fact. Brain imaging now offers concrete evidence. Using the latest technological data, Granger gives the complex art of persuasion the ease of paint-by-numbers clarity and a process for success.”

Leslie Schweitzer Miller, M.D.
New York University School of Medicine
New York University Psychoanalytic Institute

“The lessons learned here should be a great help to any budding diplomat or politician.”

Nicholas Rey
United States Ambassador to Poland
1993–1997

“I thoroughly enjoyed the seminar on The 7 Triggers to YES! This is an outstanding development in “persuasional sales.” I am anxious to read the book and believe it will help to further enhance what was learned and act as an excellent daily reference in helping me achieve greater heights.”

Dave Brown
Bayer Pharmaceutical Company

“The 7 Triggers will be very useful in my work as a training manager. This program has great potential. It will enable people to accomplish more with less effort.”

Irene Sewer
Training and Research Manager
Grange Insurance

“Very thorough. Much new, detailed information I can direct to specific accounts and prospects I am working with. This is extremely real world and has a direct correlation to existing accounts. Gives me immediate procedures to use.”

Buddy Custer
Chesapeake Insurance Group

“Very applicable excellent new approach to key success objectives. The on the job application will be a direct improvement in sales and a new opportunity in a challenging marketplace.”

John Montgomery
Bayer Pharmaceutical Company

“Very good program – good ideas, a fresh look at persuasion, this will help me make more effective presentations.”

Stan Sherman
PSA Financial Center

“I liked the information on the brain and found it very interesting that I can control whether the short, or long analytical route is used – time well spent. I’d like to know more on the brain function/reactions. This will not only help with clients, but also with family and children.”

Barbara Burdette
Coffee & Co.

“Good program, changed my way of thinking. Have new tools to help me plan my sales calls. Using the 7 triggers will get me to yes.”

Jean-Paul Havo
Bayer Pharmaceutical Company

“Being a finance professional rooted in logic and analysis, it was interesting to see how everything hinges on emotions. Very good program providing education on how to approach selling opportunities. More persuasion equals more sales!”

Matt Cornell
All Risk Insurance

“Great presentation – excellent program on how the brain works – extremely real world – provides better closing tactics.”

Matt Macievic
Brown & Brown Insurance

“Informative – the “current persuasion opportunity” is a good idea – good preparation and organization for a perfect real world good outcome.”

E. Kastandike
All Risk Insurance

“Excellent “Hands On” program. Provides a new way to get to “Yes!” It will help me accomplish long relationships and closure.”

Michael Colonnello
Atlantic Risk Management Corp

“Certainly a big change from the sales training we’ve had in the past. Liked the new information and the new approach.”

Matt Dougherty
Grange Insurance

“This is a different mindset for the sales process, with a framework for execution.”

Allison Tamasaukas
Selective Insurance

“Good information, easy to follow format. Very much a part of my every day routine. I will know how to approach different individuals and which triggers will work on each.”

Chris Mono
Grange Insurance

“Provides new insights to presentations, how best to make them, how to conclude them. Ideas from this program can be used in all aspects of life.”

Alice Kidd
Selective Insurance

“The 7 Triggers to YES can be used to sell more insurance policies, get a promotion, make more money and in every aspect of life. Helps in the selling process, and in moving ahead in business.”

Jennifer Thuma
Knight Insurance Agency

“This has very practical, real world application to my field sales force. The benefit will be to re-focus our selling skills to what is important.”

Brad Jones
Regional Manager
Bayer Pharmaceutical Company

THE 7 TRIGGERS TO YES by Russell H. Granger
Pub Date: Jan 2008 ISBN: 9780071544375 McGraw-Hill /$24.95