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Triggering Yes!
Do you want quick, easy “Yes” decisions from others? The 7 Triggers to Yes is a powerful, breakthrough Training Program enabling sales reps, leaders and managers to quickly persuade “YES” decisions, to get commitment, compliance and results from others.
The training is based on the book The 7 Triggers to Yes, published by McGraw-Hill, written by our President, Russ Granger.
The program is the perfect add-on to prior training and experience, and can be easily integrated with existing training programs and corporate university curriculums.
Leaders, executives, managers, sales reps, line, and staff personnel each succeed or fail in proportion to their persuasion skills. Each must influence and gain compliance from those up, down, and across every strata of the organization. Each will benefit from The 7 Triggers to Yes.
The New Science and Process for Influencing People’s Decisions
This exciting new discovery, documented from cutting edge live brain research, is spellbinding, yet deceptively simple – and it can work for you immediately. The summary take away from this explosive new research is stunning:
“We are not thinking machines; we are feeling machines that think.”
For over 2500 years, we’ve been selling and persuading, the wrong way – the hard way – to “thinking machines” instead of “feeling machines.” We’ve been working against the brain’s natural processes.
But not any longer.
We can effectively influence other's decisions only when we understand how they make those decisions.
This extensive live brain research now proves there is a chemical and biological basis for how we make decisions and act upon information. This incredible scientific discovery leads us to a better, easier way to influence people’s decisions.
From birth, we build our own internal databases that form our personal self-guidance system. This system automatically triggers our best responses to decision requests. Our triggers are embedded in our brains; they belong specifically to each of us.
By understanding how others make decisions, you will easily activate their own their own personal navigation system and get your YES response.
Persuasion—Myth and Reality
Harvard Business Review provides a great definition: “Persuasion doesn’t mean begging, cajoling or manipulating. Quite the contrary, it’s how we get things done through others—no matter who we are.”
Persuasion is partnering with people to achieve mutual goals and benefits. Persuasion is a process that will turn your own thoughts, goals, and dreams into tangible reality. And the good news: persuasion is a skill anyone can master quickly.
How Does It Work?
The 7 Triggers to YES training program will teach you the seven triggers others universally employ to make quick, easy decisions. Combining practical knowledge with a simple documented process you will learn to quickly activate “YES” decisions.
These scientific breakthroughs precipitated the recent inclusion of persuasion training in virtually every graduate business school and MBA curriculum. These skills are now available to you.
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Are You a Sales “One Trick Pony?”
If your sales training and execution is built on the “Consultative, Needs/Benefit” approach, you may be severely limiting success opportunities.

Want “YES?” Activate a Trigger!
How do we generate automatic influence, compliance? With triggers – the other person’s internal triggers. His personal database that helps him navigate to successful conclusions.
White Papers:
Why We Fail To Persuade
Great Ideas Don't Persuade
Persuasion: THE Critical Sales Skill
Learn the answers
to these and more of our most frequently asked questions
What is persuasion?
- Why do managers need persuasion?
- Why do sales people need persuasion?
- Isn’t persuasion just a nice word for manipulation?
- What’s wrong with the “consultative, needs/ benefit” approach to selling?
- Can The 7 Triggers to Yes benefit experienced reps?
- What are the benefits?
- How can our people learn these skills?
- Will the training produce results?
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