| White Papers
 Great Ideas Don't Persuade
Most people think a great idea, a great product coupled with a well reasoned logical presentation will produce the reaction they want. Nothing could be further from the truth!
The world’s most creative and important products, inventions, and solutions were nothing more than ideas until someone persuaded someone else to do something. Great persuaders bring ideas to life.
How do persuaders make things happen? Request
the whitepaper
Want "YES?" Activate a Trigger!
A recent PBS series "The Secret Life of the Brain" offers startling insight
into the way the human brain makes decisions. "We are not thinking machines
- we are feeling machines that think." Those who embrace this knowledge, who learn to motivate the right internal triggers, have enormous power over others. They motivate change. They get approvals for new ideas, get funding for projects. They get cooperation. They get people to say, “YES!” To persuade effectively, we must learn to partner with our others, and their decision
making process, not against it as most do.
What is the psychology of decision-making, and how can I motivate people to
act? Request the whitepaper
Why We Fail To Persuade
Most people believe a good logical presentation with good data and the right
supporting facts is the best way to persuade others. They break the process
into 3 steps:
1. Present the proposition, clearly, with conviction.
2. Present
your supporting data, with the right facts and information.
3. Structure your
"deals" and move on to conclusions, closure.
Why this is a "surefire way to fail at persuasion?" Request
the whitepaper
Persuasion: The World's Most Researched Skill
For over 2500 years the art and science of persuasion has attracted the world's
best minds. Plato and Aristotle studied persuasion in ancient Greece, as did
the Romans. Prestigious universities and business schools like Yale and have
done heavy persuasion research since the 1940's. In the late 1990's an Arizona
State University professor wrote Amazon.com's best selling business book on
the subject. The studies continue even today.
Why are so many business researchers attracted to the powerful skill of persuasion?
Request the whitepaper
Persuasion:
U.S. Presidents and CEO's Need It - How About You?
Great leaders are also great persuaders. Jack Welch, the most successful business
leader of the 20th century, and U.S. President Truman both achieved greatness
because they realized that persuasion is the power we all need to make good
things happen. They both understood that position, power, and prestige not enough
produce results.
Which well-known U.S. President was known to "explode with exasperation" because
he didn't understand the need for persuasion? Request
the whitepaper
Are You A Sales “One Trick Pony?”
Is your sales mantra “find a need and fill it?” Is your training, and sales operation built around the Consultative Needs/ Benefit approach? That’s a very limiting One Trick Pony!
Why does Needs/Benefit selling activate only a small part of just one of the 7 internal triggers buyers depend upon to make a buying decision? Request the
whitepaper
Persuasion:
THE Critical Sales Skill
Experts are calling persuasion skills "the missing link" in modern sales training,
a gap that smart companies are beginning to exploit. As a critical addendum to
traditional selling skills, persuasion skills have been credited for creating
sales superstars out of rank-and-file reps.
Why is persuasion so critical for sales? Request the
whitepaper
How Does The 7 Triggers to YES Learning System Work?
The 7 Triggers to YES is a powerful enhancement to prior
Sales & Management training. Its provocative material and hands-on approach shows how to help others make the best decisions. Yes, but how
does the learning process work? How are the learning points and application
of skills provided? How is the program facilitated?
Want to know exactly how The 7 Triggers to YES works? Request
the whitepaper
The 7 Triggers to YES Purchase and Delivery Options
There are many options available for purchasing and delivering The 7 Triggers to YES program. Pricing and Delivery are dependent upon several factors
so we will provide some guidelines to help you determine the best route for
your company.
For pricing and delivery guidelines:
Request the whitepaper
|
